Friction Log: Login Page
Observations:
- 🛑 No context or information about the website/service
- New visitors have no idea what they're signing up for
- 🛑 Missing value proposition
- No compelling reason given for why someone should sign up
- 🟨 Bare minimum design
- Basic layout doesn't create an inviting first impression
- 🛑 Lack of brand identity
- No logo, brand name, or service identification
- 🟨 No social login options
- Missing convenient sign-in methods (e.g., Google, Facebook)
- 🟨 Absence of legal links
- No visible Privacy Policy or Terms of Service links
- 🟨 No password requirements displayed
- Could lead to frustration if chosen password is rejected
Impact:
This bare-bones login page could significantly hinder user acquisition and engagement. New visitors lack the necessary information and motivation to create an account.
Suggestions:
- Add a brief summary of the service and its benefits
- Implement a more inviting UI with brand elements
- Include social login options
- Display password requirements
- Add "Remember Me" functionality